Good Storytelling

Storytelling is hot. Management and leadership books abound with advice about how leaders need to use stories to communicate their vision, pass on corporate culture, and even sell to clients.

I recently interviewed master storyteller, Robert Fish, PhD about the art and craft of effective storytelling. In this 6 minute video, Robert reviews mistakes many storytellers make, and gives advice for how to make your storytelling more impactful. Hint: get to the point and use emotion! He also tells you when NOT to use stories.

Watch the interview: 

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