Storytelling is hot. Management and leadership books abound with advice about how leaders need to use stories to communicate their vision, pass on corporate culture, and even sell to clients.
I recently interviewed master storyteller, Robert Fish, PhD about the art and craft of effective storytelling. In this 6 minute video, Robert reviews mistakes many storytellers make, and gives advice for how to make your storytelling more impactful. Hint: get to the point and use emotion! He also tells you when NOT to use stories.