James Brown was called “The Hardest Working Man in Show Business.” From what I can tell, Greg Woloszczuk is the hardest working man in North Carolina. Months ago when I was first putting this book tour together Greg immediately got on board with a plan to use
my book tour as a way to raise money and food stuffs for the NC Food Bank. He advertised extensively through his 5000 person data base. Fliers were sent out through multiple sources. His advertising efforts were monumental. We hoped to attract 25 to 50 people all who would donate food as their admission to the program. As our 6:00 start time approached, the only people in the room were his family and two of his employees. Finally, one person showed up. One person. This in spite of the fact that his restaurant, Dickey’s Barbecue Pit, had donated an excellent dinner spread.
Using my best improv spirit, I rearranged the content for a younger, less corporate group. We talked more about style and everyone had a chance to practice. Even without video everyone could see the improvements of getting bigger and louder. Several of Greg and Maureen’s children work in the business. They could see the value of stronger communication in their day to day work. The parents worried that upward communication at home might get more intense.
A great time was had by all, especially me. It’s not the size of the group that matters, it’s the intensity of the work.